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How to create a good LinkedIn profile in 2023

good linkedin profile sketch

LinkedIn is a powerful platform for building your professional network, showcasing your skills and achievements, and finding new opportunities. But how do you create a good LinkedIn profile that stands out from the crowd and attracts the right attention?

Why LinkedIn Matters in 2023

In an increasingly digital world, your online presence often serves as your first impression. LinkedIn is not just a job search platform; it’s a professional networking site that allows you to connect with industry leaders, join professional groups, and even publish your own content. Here’s why LinkedIn is indispensable in 2023:

  • Networking: Connect with professionals in your industry.
  • Job Opportunities: Many recruiters use LinkedIn to find potential candidates.
  • Personal Branding: Showcase your skills, experience, and achievements.
  • Learning: Access to numerous courses, webinars, and articles.

Setting Up the Basics

Profile Picture and Cover Photo

Your profile picture should be a professional headshot, while your cover photo can be more creative, reflecting your industry or personal brand.


Your headline should not just be your job title. Make it catchy and informative. For example, instead of “Marketing Manager,” try “Helping Businesses Skyrocket Their ROI Through Effective Marketing.”

Contact Information

Include your email, phone number, and other relevant contact information. Make sure to customize your LinkedIn URL to make it easier for people to find you.

Crafting the Perfect Summary

Your summary is your elevator pitch. It should be concise yet detailed enough to give people an idea of who you are, what you do, and what you’re looking for. Use this space to highlight your skills, experience, and career goals.

Experience Section

List your work experience in reverse chronological order. Unlike a resume, you can afford to be more detailed here. Include:

  • Job title
  • Duration
  • Key responsibilities
  • Achievements

Skills and Endorsements

LinkedIn allows you to list up to 50 skills. Choose skills that are relevant to your industry and career goals. You can also get these skills endorsed by your connections, adding credibility to your profile.


A well-written recommendation can significantly boost your profile’s credibility. Don’t hesitate to ask colleagues, supervisors, or even professors for recommendations.

Education and Certifications

List your educational background and any certifications you may have. LinkedIn allows you to link to the issuing organization, adding authenticity to your profile.

Projects, Publications, and Other Sections

If you’ve worked on notable projects or have publications, patents, or awards, make sure to include these in your profile.

Networking Like a Pro

Once your profile is set up, the next step is to start networking. Connect with people you know and those you’d like to know. Always send a personalized connection request message.

Engaging with Your Network

  • Posting Content: Share articles, updates, and achievements.
  • Engaging with Posts: Like, comment, and share posts from your network.
  • Sending Messages: Don’t hesitate to reach out to people who can offer advice or job leads.

Leveraging LinkedIn Premium

LinkedIn Premium offers several features that can be beneficial, such as InMail, seeing who viewed your profile, and access to LinkedIn Learning.

Common Mistakes to Avoid

  • Using an unprofessional profile picture
  • Not customizing your connection requests
  • Ignoring your summary section
  • Not updating your profile regularly

Tips to Optimise Linkedin Profile

  1. Choose a professional photo. Your photo is the first thing that people see when they visit your profile, so make sure it reflects your personal brand and looks professional. Avoid selfies, filters, or casual shots. Instead, use a clear, high-quality headshot with a neutral background and a friendly smile.
  2. Write a catchy headline. Your headline is the second thing that people see, and it summarizes who you are and what you do. You have 120 characters to make an impact, so use them wisely. Avoid generic titles like “Student” or “Manager”. Instead, highlight your value proposition, your current role, or your unique skills. For example, “Award-winning journalist and podcast host” or “Digital marketing strategist helping businesses grow online”.
  3. Craft a compelling summary. Your summary is the opportunity to tell your story and showcase your personality. You have 2,000 characters to explain what you do, why you do it, and what makes you different. Use the first-person voice and write in a conversational tone. Include relevant keywords that match your industry and target audience. And don’t forget to add a call to action at the end, such as inviting people to connect with you or visit your website.
  4. Highlight your experience and achievements. Your experience section is where you can showcase your career history and accomplishments. List your current and past roles, along with the company name, location, and dates. For each position, write a brief description of your responsibilities and achievements, using bullet points and action verbs. Quantify your results whenever possible, using numbers, percentages, or metrics. And don’t be afraid to show some personality and passion for what you do.
  5. Showcase your skills and endorsements. Your skills section is where you can demonstrate your expertise and credibility. You can add up to 50 skills to your profile, but focus on the ones that are most relevant and important for your goals. Arrange them in order of priority, with the most important ones at the top. And don’t forget to ask for endorsements from your connections, especially those who have worked with you or know you well.
  6. Ask for recommendations. Recommendations are testimonials from your connections that validate your work and reputation. They can make a big difference in how you are perceived by potential employers, clients, or partners. To get recommendations, you need to ask for them. Reach out to people who can vouch for your skills, performance, or character, such as former bosses, colleagues, clients, or mentors. Be specific about what you want them to say and why it matters.
  7. Add relevant sections and media. LinkedIn allows you to add various sections and media to your profile to make it more dynamic and engaging. You can add sections such as education, certifications, awards, publications, projects, volunteer experience, languages, courses, patents, or organizations. You can also add media such as videos, images, documents, or links to showcase your work samples, portfolio, or achievements.
  8. Customize your URL and settings. Your URL is the web address of your profile page. By default, it contains a string of numbers and letters that looks unprofessional and hard to remember. You can customize it by going to your profile settings and editing your public profile URL. Choose a URL that is simple and easy to remember, such as your name or your brand name. And while you’re at it, check your other settings such as visibility, contact information, notifications.


Creating an outstanding LinkedIn profile is not just about listing your qualifications. It’s about crafting a comprehensive professional story that showcases your skills, experience, and aspirations. By following this step-by-step guide, you’ll not only make your profile stand out but also maximize the networking potential that LinkedIn offers in 2023.

By dedicating time and effort to your LinkedIn profile, you’re investing in your professional future. So go ahead, start optimizing your LinkedIn profile today and open the door to endless opportunities.

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